Luminous Geometry: A Journey Through Minimalist Luxury

Kimberly’s Electric is a luxury electronic store offering high-end chandeliers, smart appliances, switches, sockets, bulbs, and smart door locks.

The Visual identity for Kimberly’s Electric is designed around simplicity, minimalism, and geometric shapes, with a focus on light and its interaction with the products.

The logo is a house shape with vertical lines in a circular array representing bright light, its simple design ensures scalability and versatility for various applications, including product embossing and smaller prints.

Geometric shape spot icons were designed to be simple, yet effective in communicating the brand's message. They were also curated to be versatile and flexible for use in various contexts, such as product packaging, website, and marketing materials.

3D models and renders of products were designed to showcase the use cases of the logo on products, demonstrating how the brand's visual identity comes to life in real-world applications. These 3D assets will be used in product visualizations, marketing materials, and other touchpoints to create a cohesive and immersive brand experience.

A motion system was designed to showcase new products, highlighting their features and costs. The animations were designed to be modular, allowing for easy customization and adaptation for different products and scenarios.

2D isometric style illustrations effectively showcase how natural outside light interacts with products inside an apartment. Its use cases are on Social media and on product packaging.